Following the closing of the acquisition of Virgin Media, Strong will succeed Andrew Barron, who has decided to leave the company post to pursue other opportunities.
Strong is currently MD of UPC Ireland, where she will remain as chairman, and in her new role she will report to Tom Mockridge, who will become Virgin Media’s CEO, again following the closing of the deal.
Magnus Ternsjö will meanwhile leave his role as MD of UPC DTH, which provides satellite TV services in four Central and East European countries and he has headed since 2009.
Commenting on Strong’s appointment, Mike Fries, president and CEO of Liberty Global, said: “Dana has over 20 years of experience in the media industry and has been an integral member of the Liberty Global family for 14 years. She has a proven track record of delivering profitable growth and customer service excellence to the operations she’s led in Australia and Ireland. I would also like to acknowledge the significant contribution of Andrew Barron, who played a key role in building Virgin Media’s outstanding strategic, product and operating platform and who has been pivotal in the company’s success.”
Tom Mockridge, incoming CEO of Virgin Media, added: “I’m thrilled that Dana has decided to join me and the rest of our world-class management team. Her broad operating background and experience leading one of Liberty’s fastest growing countries will serve her well at Virgin Media, as we look to accelerate the company’s growth agenda.”
Dana Strong, said: “This is a very exciting time for our company. I look forward to contributing to the growth and development of Virgin Media’s business and I’m delighted to be appointed chairman of UPC Ireland, so I can continue to contribute to its future success.”