PEVE Entertainment 2013 – London. Zeebox has already seen over 5 million downloads and its usage rate is growing steadily.
Furthermore, it has or will shortly be introducing a number of new features.
According to Anthony Rose, the company’s CTO and founder, these include voice recognition and ‘Zeetags’ firstly in the US, where the cross-channel TV viewing companion app made its debut in Q3 2012 in partnership with Comcast Cable, NBCUniversal, HBO and Cinemax.
Rose said that Zeebox is more than a TV guide and remote control, aggregating the five consumer wants of the 2nd screen – discovery, social, information, participation and shopping – in one place.
Asked about potential competitors such as Facebook and Twitter, he said that the former saw itself as a force for change and was probably looking to do something similar in TV to what it had already done in music.
