Positioned as an entertainment channel where the ‘relatable meets the remarkable’, Discovery is describing the tone of the channel as playful, humorous and passionate.
Susanna Dinnage, SVP & general manager, Discovery Networks UK, said: “TLC is a unique entertainment channel that brings together a huge range of characters from the UK and US. It is full of stories that will get people talking and we hope it will become part of the rich and varied TV culture in the UK. It is unlike any other channel in the UK and will provide advertisers with an exciting new opportunity to target female audiences.”
Carriage has been secured on Sky at the relatively high 125, on Virgin Media 167 as well as BT Vision and TalkTalk.
TLC will also be available in HD to Sky and Virgin subscribers and key programming will be offered on demand via Sky, Virgin Media and BT Vision.
The brand has been rolled out across Europe since 2011 and as already debuted in Finland, Portugal, Ukraine and Belarus. In The Netherlands the channel is available across all platforms in both analogue and digital. As The Learning Channel, TLC was a fixture of the early days of UK cable in the 1980s and early 1990s. Nowadays, TLC stands for The Ladies Channel, although the UK press release from Discovery Networks does not mention TLC is a female skewed lifestyle channel.