• Central & East Europe
  • Features
  • Media Meet & Greet

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

UK online video video continues upward trend

March 26, 2013 11.41 Europe/London By Julian Clover

UK Internet users now account for 5% of all online video usage, making a billion visits a month to video sites.

The data from information services company Experian, although revealing an increase in online video, shows an increase of just one percentage point on 2011.

As far as the UK population as a whole is concerned, the Internet is where it’s at. 323 million hours were spent watching online video content, accounting for 100 million more hours viewing compared to the same period in 2012, an increase of 45 per cent.

The main driver is YouTube, now the third most popular website in the UK after Google UK and Facebook.

Every month, UK Internet users spend 203 million hours watching YouTube content, with an average session time of 20 minutes. Visits via mobile are also on the increase with 1 in 5 visits to YouTube coming from a mobile device via Wi-Fi compared to 1 in 20 in 2011.

James Murray, Digital Insight Manager, Experian Marketing Services, said: “Although the primary source of video is still entertainment, more brands are taking advantage of this medium and using it to drive traffic to their web pages. Our data shows that nine per cent of video downstream traffic is going directly to retail sites. As online video continues to evolve as a marketing channel, it is starting to have a greater impact on online traffic in the retail, travel and finance industries.”

Murray added that brands would benefit from including video as part of their overall proposition.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Edited: March 26, 2013 11:41

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Media Group Ukraine promotes Serhiy Logunov
  • FightBox expands into Denmark
  • Viasat Consumer and Canal Digital combine as Allente
  • Amazon Prime passes 200m households
  • Discovery+ launches on Amazon Prime in US

White Paper

Nordija White Paper Competition: Should we be afraid of giving away our data?

By Broadband TV News Correspondent

Machine learning and AI are some of the big buzz words these days. With these has come a need for getting as much data as possible, since the more data, the better use for it.

Most Read

  • Canal+ to launch premium DTH platform for Ethiopia
    Canal+ to launch premium DTH platform for Ethiopia
  • ControlMeister: free Samsung TV remote control app for iPhone
    ControlMeister: free Samsung TV remote control app for iPhone
  • Viasat Consumer and Canal Digital combine as Allente
    Viasat Consumer and Canal Digital combine as Allente
  • BET UK to move to My5
    BET UK to move to My5
  • BT Sport added to NOW TV
    BT Sport added to NOW TV

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in