South Korea has taken to IPTV in a big way, with the number of subscribers growing from zero to over 6 million in the last four years.
According to Hyun-Kyung Kim, senior director Korea Telecom (KT) economics and management lab, this is now equivalent to 25% of the country’s entire pay-TV market.
IPTV services were launched in South Korea in December 2008, with satellite hybrid IPTV following in October 2009. KT now claims a 60% market share in a sector also served by the companies SK Broadband and LG U+.
Kim said that KT’s hybrid IPTV service ollehtv Skyline (OTS) is characterized by rich content, consisting of 162 channels (the best offer in the country), 130,000+ titles and 145 ‘varieties’ (genres, etc).
KT also operates Mobile and N-Screen (ollehtv Now – OTN), giving a seamless service on any screen, anytime and anywhere.