Discovery Networks believes pay-TV is entering a “brave new world of saturation and disruption”.
Speaking in a session on OTT and the new pay-TV environment, John Honeycutt, the company’s COO, said that this was the fifth age of pay-TV.
Having started in the early days of analogue, it then went through digital explosion and channel proliferation; the visual revolution and rise of HD; TV meets broadband – anytime, anywhere, anyhow; and now the brave new world.
Honeycutt also felt there are five concepts of this brave new world, namely content ownership, relevance; brand positioning; socially aware; and measurement.