Tesco has launched Clubcard TV to its 16 million Clubcard customers offering hundreds of movies and TV shows.
The web TV service is free to watch and will be funded by advertising. Tesco is the first retailer in the UK to reward its customers with their own online movie and TV service.
“Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers,” said Michael Comish, CEO of Tesco Digital Entertainment.
“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”
The service has been developed by the team behind the Tesco movie and TV service blinkbox, with new movies and TV shows added all the time as the service evolves. Customers will have an opportunity to shape Clubcard TV by providing feedback both on content and additional features they would like to see added.
Clubcard TV is supported by targeted advertising based on users’ shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone.
Tesco acquired blinkbox in April, 2011. The service is also available to blinkbox customers.
Interestingly, a promotional video on the Clubcard TV website gives viewers instructions how to connect the computer easily to a TV set for watching the video site’s content on a ‘proper’ TV set.
