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Viacom appoints Toncheva in Moscow

February 20, 2013 10.14 Europe/London By Robert Briel

Petia TonchevaNickelodeon and Viacom Consumer Products (NVCP) has named Petia Toncheva as senior licensing manager for Russia and CIS.

This is the first ever Moscow based licensing executive for the business as it drives brand extension in the emerging markets.

Based in Moscow and dual reporting to Elena Balmont, general manager, VIMN Russia & CIS and Dan Frugtniet, director, NCVP Russia, CEE and Israel, Toncheva will manage and develop licensing programmes across the Nickelodeon, Comedy Central and MTV portfolios for Russia and CIS markets.

As part of her role she will work directly with retailers and licensees and with VIMN’s Russian licensing agent, Riki Group. She will also manage the agent business on a day-to-day basis.

Toncheva joins NVCP from cosmetic brands and licensing company Clever Company in Moscow where she headed up the licensing direction of the business as marketing and licensing consultant

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Filed Under: Central & East Europe, Newsline, People Tagged With: CIS, Nickelodeon, NVCP, Russia, Viacom Edited: 20 February 2013 10:36

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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