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Sky launches new multiscreen subscription service

January 22, 2013 09.36 Europe/London By Julian Clover

sky_go_extra_1Sky is launching a paid for extension to its Sky Go service, allowing subscribers to download content for later and extending the number of devices that can access Sky Go from 2 to 4.

Launching today Sky Go Extra is priced at £5 per month. It means that customers can download premium content to their smartphone, tablet, laptop or MacBook via Wi-Fi for later viewing.

It is the first mobile TV subscription service in the UK and Ireland to offer Hollywood movies to download and watch offline. Once downloaded the movies can be stored for 30 days.

On demand TV shows and movie content can be downloaded from up to 43 channels on a variety of internet-connected devices including laptops, smartphones, tablets and games consoles. Sky Go now attracts more than 3 million unique users each quarter.

Customers with a 64 GB iPad will be able to store in excess of 400 half-hour shows and more than 80 movies.

“Building on the ever-growing popularity of Sky Go, Sky Go Extra lets Sky customers download great movies and TV shows to take with them to watch offline whenever and wherever suits them, as well as access to Sky Go on up to four internet-connected devices,” said Stephen van Rooyen, managing director, sales & marketing at Sky. “Together with our comprehensive On Demand service and our range of award-winning apps, we continue to deliver helpful and innovative ways for Sky customers to enjoy even more flexibility over when, where and how they enjoy Sky.”

In the last year the second series of An Idiot Abroad received 2.5 million views and Game of Thrones 1.1 million views.

A two-month free trial of Sky Go Extra is available until the end of March.

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Filed Under: Editor's Choice, Multiscreen, Top Story Tagged With: BSkyB, Sky Go, UK Edited: 23 January 2013 11:11

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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