Mark Giesbers, director of marketing and content, UPC Netherlands, will join UPC parent Liberty Global from February 1.
In the newly created role as VP Video Products, Giesbers will be responsible for the team that coordinates the pan-European product strategy, development and deployment of TV and video products and services, including existing digital TV services, online video services, apps and platforms such as Horizon.
At UPC Netherlands, Giesbers’ position will be taken over on an interim basis by Hans Blom, director sales and service, and Robin Kroes, director strategy and corporate development.