Chello Central Europe has announced the rebranding of its Romantica channel to Film Café in Romania.
“The new, fresh and youthful image, unveiled on 1 December, appeals to a female focussed target group offering high-quality entertainment and relaxation,” according to the comppany. The move follows the introduction of Film Cafe in Hungary last June.
“We are happy that after the successful rebranding of the Hungarian film channels, the Romanian Romantica has been refreshed. This rebrand will allow us to enhance Film Café by adding fresh, top quality content to the already outstanding series line-up. We are confident that together with a refreshing of the brand, it will appeal to both our existing viewers and a whole new audience,” said Levente Málnay, CEO Chello Central Europe, in a statement.
The rebranded channel is available on all major cable networks in Romania: UPC, Next Gen, RCS-RDS and Digital Cable System.
Film Café offers romantic movies, human interest stories, emotional dramas, relaxing comedies and family entertainment, tailored to the needs of Romanian viewers. The channel’s programming includes hit BBC Worldwide titles, such as Pride and prejudice, Jane Eyre, Robin Hood, Oliver Twist and the latest music programmes, Beyoncé Live at Roseland, Britney Spears Femme fatale and Progress Live, Take That’s concert film.