• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

KIT digital takes fresh approach to second screen

March 28, 2012 11.07 Europe/London By Julian Clover

Broadcasters are being cautioned against the over-use of second screen services, which when badly implemented could pull viewers away from the very content that is being promoted.

Feargal Kelly, KIT digital’s VP of media solutions, says broadcasters need to move way from what he calls ‘passive second screen socialising’ to one that creates stickiness and increases viewer engagement with the content.

“The level of misunderstanding of the second screen socializing purpose is so high, that some of the apps that allow viewers to message each other while watching TV are supplied by broadcasters and channel owners themselves,” he says.

Kelly says that rather than place watermarking within the video, as is the case with the Zeebox social media application, broadcasters should put effort into the backend as was the case with Red Button apps. By using metadata it becomes possible to sync content that is frame accurate.

Such an approach would work not only with broadcast and on demand content, but also radio.

KIT digital has implemented so-called timeline tagging into its new suite of apps for RTE. The Irish public broadcaster has picked up on KIT Cosmos cloud-based solution.

“If every show were to do their own app there would be far too many, it’s even the case with channels, so it’s an operator level thing,” explains Kelly.

The idea is to put forward social media content that is collapsible and not the main focus of attention for the viewer.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Tech Tagged With: Kit digital Edited: 29 March 2012 09:38

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • BBC Annual plan navigates tough financial climate
  • Porsche and ScreenHits TV in global streaming first
  • BBC to review social media guidance
  • Spain ups fast broadband coverage
  • Ukraine enacts and clarifies new media law

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...