BBC Worldwide’s Global iPlayer is to be made available on the Apple iPhone and iPod Touch.
Previously available on Apple iPad, the pilot subscription service is currently available in Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain, Sweden and Switzerland.
In a keynote speech to the Digital TV Summit in London, Jana Bennett, president Worldwide Networks and Global BBC iPlayer, said, “This platform extension shows how Global iPlayer isn’t just about moving TV to tablet devices, it’s also about a mobile strategy – about truly getting TV everywhere in a way that it hasn’t been before. We also want the global BBC iPlayer to be truly representative of the whole gamut of British creative output, to represent everything that is great about British content – not just the Best of British TV but the Best of British Culture.”
Bennett gave details of the Global iPlayer’s performance during the first six months of the pilot; An unexpected 35% of viewers are watching more than one programme per visit; 25% on go to browse the app after watching a programme and on average, 75% of subscribers access the app each day.
