Eutelsat Communications has announced that Marc Welinski is joining the company on May 2 as director of marketing and commercial strategy, reporting to Andrew Wallace, the group’s COO. In this role, his focus will encompass developing commercial strategy, including integrated marketing of Eutelsat’s brands and driving improved customer understanding and customer satisfaction tracking.
Welinski comes to Eutelsat with a diverse background in television and telecoms. Since 2005, he has been managing director of CielEcran (Pathé Group), where he spearheaded the market for live satellite broadcasts to digital cinema networks in France, working with the Metropolitan Opera of New York, the Bolshoi and the Opéra de Paris. He also initiated live out-of-home broadcasts of major sports events in 3D, including Roland Garros and the FIFA World Cup.
He began his media career in the Vivendi group (formerly Générale des Eaux), where he was regional director of cable networks for the south of France from 1993 to 1996. In 1996 he joined France Télévisions, France’s national public broadcaster, as special adviser on digital television, contributing to the creation of the TPS pay-TV platform. In 1997 he launched Mezzo, the all-music channel for France Télévisions, which he ran until 2000 when he integrated France Télécom as director of the audiovisual sector and chairman of Wanadoo Audiovisuel.
