MIPTV 2011 – CANNES. Some 11,500 executives (including 4,000 buyers) from 4,000 companies and 100 countries gathered together at MIPTV, said Laurine Garaude, Reed MIDEM’s television director.
This year, MIPTV 2011 launched the inaugural Connected Creativity forum – a combination of conference discussions, start-up presentations, pitching sessions to venture capitalists and a futuristic Experience Hub. The new forum attracted some 500 attendees.
“We launched Connected Creativity this year because the industry faces an interesting learning curve, so we wanted to bring together television and entertainment content creators, technology experts and mobile device specialists,” added Laurine Garaude.
“Connected Creativity is a bit like a start-up. We wanted to bring people together and to support up-and-coming entertainment entrepreneurs, which is why we set up CC Ventures for start-ups to pitch their projects to a panel of venture capitalists,” reported Anne de Kerckhove, Reed MIDEM’s entertainment division director. “With some 500 registered Connected Creativity participants, it has been an encouraging debut and we will build on the concept in the future.”
Next year’s MIPTV will have a slightly different format, with the show starting on a Saturday rather than a Monday – and running for four days until Tuesday. MIPTV 2012 exact dates are Saturday March 31 till Tuesday April 3, 2012.
