MIPTV 2011 – CANNES. Telecoms technology firm Ericsson has set its sight on the networked, connected society, president and CEO Hans Vestberg told the audience during his Connected Creativity keynote.
“We believe that we are in the fifth technology revolution,” Vestberg said. “We call that the networked society, where everything that benefits from being connected will be connected.” The company now spends $4.6 billion a year on R&D. There are three pillars for the revolution: mobility, broadband and the ‘cloud’.
By 2020 there will be 50 billion connected devices, eight billion mobile subscriptions by 2015. By that time, 90% of all IP traffic will be videos, “and we believe in five years more is going to be HD than SD.” Vestberg said research is showing that smartphone owners spend three quarters of their phone usage time doing things other than voice calls.
Second: broadband connectivity, which today is used by roughly one billion people, with 600 million of those having mobile broadband and 400 million fixed broadband.
Content is going to be more and more in the cloud, which is bringing down the cost and raising accessibility for people to host applications and services on the network. Ericsson works with Akamai to work on cloud provision.