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Marriott abandons adult movies PPV

January 25, 2011 07.40 Europe/London By Robert Briel

Hotels have seen revenue from providing PPV movies in rooms shrink, writes USA Today. As a result, Marriott International has announced it is pulling access to adult movies from new hotel rooms it will open in the next few years.

Business travelers have been increasingly checking into hotels with their own entertainment, such as Netflix DVDs, iPod Touch, laptop or Slingbox, rather than buy on-demand services from the hotel.

Marriott said its decision coincides with a pending shift to new in-room entertainment technology for its new hotels. Traditional video systems, which included access to adult content displayed in the menu selection, will be replaced by internet-based VOD systems.

According to Colliers PKF Hospitality Research, hotels now collect about 39% fewer dollars from all PPV movie rentals than they did a decade ago. The average hotel collects about $175 (€128) per available room per year, down from $288 in 2000. The total, industry wide, movie rental revenue in 2009 was roughly $380 million.

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Filed Under: Newsline, On Demand/VOD Edited: 25 January 2011 07:51

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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