Sundance Channel has announced an agreement with Belgium’s Acht (8) to introduce a branded block on the channel.
Available to subscribers of Belgium’s cable and IPTV operators, Telenet, Numericable and Belgacom, Acht is an entertainment channel that specialises in high-quality imported television series. Acht is set to begin airing Sundance Channel programming weekly, beginning January 28, 2011, and will preview the new primetime block with a special week of nightly Sundance Channel programming between January 17-21.
The primetime block will feature a number of Sundance Channel original series, including: Iconoclasts, Brick City, Man Shops Globe, and The Lazy Environmentalist.
“We are very pleased to start off the New Year by giving additional viewers in the Belgian market a chance to sample Sundance Channel,” said Harold Gronenthal, senior vice president & general manager, Rainbow Media Global. “These four unique series have garnered both critical acclaim and an enthusiastic following in the States, and will provide a good taste of what the Channel has to offer.”
For Acht, the deal with Sundance Channel means an important expansion of its already prestigious documentary programming schedule. “Our collaboration with Sundance Channel is also a logical next step in the success story of a new TV station targeting an upscale audience,” said Vincent Loozen, Acht’s channel manager.
Beyond its new block on Belgium’s Acht, Sundance Channel is carried as a 24/7 linear channel and VOD offering in Belgium (Telenet), France (Free, Numericable and SFR), the Netherlands (Caiway), Poland (UPC Polska), South Korea (Skylife and KT) and Singapore (SingTel’s mio TV).
