Russia’s ad market is likely to double in size over the next five years, with TV remaining the leading medium but seeing its share of total spend slightly falling.
According to a forecast by the country’s leading ad sales house Video International (VI) published by Kommersant, ad spend in 2015 will amount to R464 billion (€10.8 billion), compared to the R232 billion forecast for this year by the Association for Russian Communication Agencies (RACA).
Annual growth in the market will amount to between 12-16% up to 2015, when TV’s share of the total will 52.9%, as opposed to 56% this year.
Internet spend overtook that for radio in 2008 and is expected to exceed outdoor from 2013 onwards.
