• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Mad Men and HBO to run across Sky Atlantic

October 1, 2010 10.23 Europe/London By Julian Clover

US advertising drama Mad Men and the recent exclusive acquisition of the HBO content slate will form the backbone of a new channel, Sky Atlantic HD, launching in early 2011.

Sky has secured the UK rights to Mad Men, purchased by the BBC, though often hidden in the schedules. It has been a bad couple of weeks for the corporation that has also lost its exclusivity to the Masters golf to Sky Sports and the IAAF World Athletics Championships to Channel 4.

The launch of Sky Atlantic follows the recent announcement that Sky would be closing both Bravo and Channel One (the former Virgin 1) at the end of the year.

The channel will be run by Stuart Murphy, who becomes director of programmes Sky 1 HD, Sky 1, 2 and 3 and Sky Atlantic HD. Under Murphy Sky 1 has continued to shift towards drama and comedy, with an increasing amount being sourced from the UK, though it is clear it will continue to run a significant amount of US drama itself.

Sky Atlantic will air all of HBO’s new series exclusively in the UK and Ireland including the already critically acclaimed Boardwalk Empire. The Prohibition-era drama from Oscar winning director Martin Scorsese and The Sopranos’ Emmy Award winning writer Terence Winter made its US debut on September 19 and its UK and Ireland debut is scheduled for February 2011.

Mad Men is produced by Lionsgate Television and debuted in the US on AMC in July 2007.

The channel will be available in the Sky ‘Variety Pack’ at a cost of £19 per month.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Tagged With: Sky Atlantic Edited: 1 October 2010 10:23

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • David Zaslav pay package could halve after Warner Bros. Discovery split
  • Spain’s EITB using HbbTV to connect viewers to UHD
  • United Media Sarl takes 50% of Greece’s Alpha TV
  • Sky, Channel 4 and ITV to launch premium video advertising marketplace
  • Report: STBs rewiring for relevance

Most Popular

  • DAZN to launch FIFA+ channel internationally
    DAZN to launch FIFA+ channel internationally
  • Sky, Channel 4 and ITV to launch premium video advertising marketplace
    Sky, Channel 4 and ITV to launch premium video advertising marketplace
  • Netgem secures DAZN distribution deal
    Netgem secures DAZN distribution deal
  • Amazon Ads and Roku create largest authenticated CTV footprint
    Amazon Ads and Roku create largest authenticated CTV footprint
  • Tennis Channel expands with new streaming partners and sports rights
    Tennis Channel expands with new streaming partners and sports rights
  • Finland to end standard definition broadcasts
    Finland to end standard definition broadcasts
  • ITV brings in new commercial innovations
    ITV brings in new commercial innovations

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK