CTAM EUROSUMMIT ’10 – BUDAPEST. CTAM Europe has announced the winners of its annual Creative Awards Programme (CAP) with UPC Austria, Telenet and ZON all taking home prizes.
UPC Austria waltzed off with Gold in Brand Image and Positioning for its ‘Fiberpower on your PC campaign’. In Acquisition or Retention Marketing it was Telenet that took Gold for its digital TV campaign ‘Pause’. The launch of ZON’s new broadband service Fibra was enough for the New Product or Service Launch, while Chellomedia stole both Gold and Silver in Brand Image and Positioning. HBO Central Europe repeated the feat in Acquisition or Retention Marketing.
Ligia Silva, communications director at Zon in Portugal said “We were very pleased to receive the awards, we targeted our campaigns at young adults, young couples and families with young children, and we are proud to receive the recognition from the Creative Awards Program judges for the quality of the work we are doing in Portugal.”
Gabor Varga, Head of Creative Services at HBO Central Europe, added, “ To receive these awards from the CAP judging panel is a great honour, and reflects the creative ability and hard work of the on-air team at HBO Central Europe.”
The New Product or Service Launch was awarded to E! Entertainment Television/Comcast International Media Group for its Chelsea Lately campaign.
The CAP awards were sponsored by SPT Entertainment that runs the popular AXN channel brand.
Full List of Winners:
Operator Division (30 campaigns)
Brand Image and Positioning
Gold: UPC Austria, Fiberpower on your PC
Silver: Com Hem, Com Hem TV on your demand
Bronze: Vectra, Welcome to Vectra’s World
Acquisition or Retention Marketing
Gold: Telenet, Digital TV campaign – Pause (Evi naked)
Silver: UPC Netherlands, Fiber Power (Tubes)
Bronze: Telenet, Fastest internet campaign – Jockey
New Product or Service Launch
Gold: ZON, ZON Fibra Campaign
Silver: SBB – Serbia Broadband, SBB HDTV – Better and Better
Bronze: ZON, ZON KIDS TV Remote Control
Networks and Content Provider Division
Brand Image and Positioning
Gold: Chello Creative, Tim Burton Library
Silver: Chello Creative, Fly Me To The Movies
Bronze: HBO Central Europe/Creative Services, Cinemax brand reposition
Acquisition or Retention Marketing
Gold: HBO Central Europe/Creative Services, Cinemax Good Movies – Bad Tunes
Silver: HBO Central Europe/Creative Services, No Ad and HBO.eu
Bronze: Discovery Networks Europe, Turbo Month
New Product or Service Launch
Gold: E! Entertainment Television/Comcast International Media Group, Chelsea Lately
Silver: HBO Polska, Let’s run away from her
Bronze: SPT Networks CE, AXN Catch-up TV spots
