Licensing on demand video clips and long form programming will be on the agenda of CNBC’s new VP of distribution, Justine Powell.
In a statement, the business and financial news channel said that increasing the channel’s overall distribution remained a key priority. As of June this stood at 130 million households.
“Justine’s appointment will help us to build on our recent distribution growth. Justine has a great track record of working internationally with a variety of partners to develop and syndicate content, which will help us to further cement our place as the premier source of business and financial news and analysis,” said Powell will report to Mick Buckley, president and CEO, EMEA, CNBC.
Powell joins CNBC from MTV International where she was vice president digital media with responsibility for Central & Eastern Europe, the Middle East, Africa and India. Prior to that she spent four years at the BBC, most recently as senior manager, BBC Future Media & Technology where she was involved in the launch of BBC iPlayer on major portals and social networking sites including MSN, Yahoo and MySpace.
