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Tele 2 sets Open Cable pricing

July 25, 2010 18.39 Europe/London By Robert Briel

Dutch telecoms operator Tele 2 will this Tuesday start marketing its Open Cable product, with prices starting at €5 a month. This will represent a savings of up to 70%.

Tele 2 will start to sell 4-in-1 bundles, including analogue cable, digital IPTV, broadband access and telephony priced at €29.95, with analogue cable costing just €5.00.

For people who buy broadband access and telephony at €24.95 the price for analogue cable is €10.00. These prices mark a new chapter in multi-play marketing in Holland. UPC, for instance, now offers a 4-play product with analogue and digital basic cable, telephony and 25 Mbps broadband for €45 a month.

Ziggo sells a similar package, with a lower speed broadband (2 Mbps) for €41.50 a month.

In addition, it will also be possible to just buy analogue cable from Tele 2 at €15.00 a month, which is about 10% cheaper than the regular price charged by UPC and Ziggo, which charge between €16 and €17 a month for their basic analogue tier.

Customers who buy analogue cable from Tele 2 will of course not be able to upgrade to the cabler’s digital tiers and premium channels, but are able to buy the IPTV service from Tele 2.

Tele 2 is able to sell analogue cable products in the UPC and Ziggo networks following a ruling by the Dutch telecoms regulator OPTA. Other parties, including Deutsche Telekom’s Online and Your TV, are believed to be ready to start selling their analogue products anytime soon.

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Filed Under: Cable, Marketing, Newsline Tagged With: Tele 2, UPC, Ziggo Edited: 26 July 2010 12:42

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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