Poland’s leading cable operator UPC Polska has added HBO on demand to its offer.
It is the first channel that the company is providing its subscribers on an on demand basis and will give them access to over 100 titles a month, with the line-up of movies and programmes being changed on a weekly basis.
HBO on demand is being available to all UPC Polska’s HBO and HBO/Cinemax subscribers for no additional fee.
UPC Polska launched its on demand service in December 2009. It currently offers viewers over 240 movies, of which 38 are features and documentaries on HD.
The service should be available to over 75% of the cableco’s digital subscribers by the end of this year.