Known as OzoneNetwork, its programmes can also be watched by T-Home IPTV subscribers free of charge for seven days after airing, either in their original language or in Hungarian.
OzoneNetwork is initially being made available to around 2.5 million viewers in one million households. Its website has been active since October 2009 and has registered around 50,000 hits daily. Based on T-Home IPTV viewing data, it is expected to vie with Spektrum for fourth spot in terms of most watched thematic channels in Hungary.
OzoneNetwork joins the lifestyle/documentary channel LifeNetwork and is part of what Róbert Pataki, Magyar Telekom’s chief strategy and corporate development officer, describes as the company’s “three screen strategy”.