Television is still one the cheapest and most effective way for advertisers to reach their audience in Russia, according to a study undertaken by ADV Network Agency.
Published in Kommersant, it shows that the CPT (cost of reaching 1,000 people) in the country by TV as of 2009 was $1.6 (€1.1). This compared to $4.1 in Poland, $5.4 in Spain, $6.5 in the UK and $13.9 in the US.
CPT fell by 13% last year in Russia as TV commercials became cheaper due to the economic crisis.
Those on Video International (VI), until now the leading ad sales house, had fallen by 10% as of last October.