The UK based news agency Press Association has signed a technology partnership with Vizimo to create a new range of video on demand discovery services for digital platforms, the two companies have announced.
A portfolio of products will aggregate Press Association TV listings with VOD listings and links to broadcasters’ catch up services. Combining Press Association TV listings content and Vizimo’s technology, which blends automated semantic techniques, editorial and social recommendations, the new range of services will enable users to easily find content most relevant to them, according to the press release.
In addition to helping users navigate to traditional broadcasters’ online offerings, the services will, in the future, be able to integrate VOD content from any digital content provider.
Tony Watson, MD at the Press Association said: “By combining TV and VOD listings with an innovative recommendation engine, we are developing a range of products that will help users navigate the increasing complex world of online video content.
Simon Steward, Vizimo CEO, said in a statement: “As the VOD market matures, the focus is shifting away from the infrastructure needed to distribute huge content archives and towards discovery – the problem of connecting viewers to the right content – and our advanced technology has been specifically designed to address this discovery problem. We have an exciting roadmap of innovation to support the multi-platform, multi-device, on-demand world of TV that’s fast taking shape.”
