AirplusTV Group and Telecom Italia have completed the transfer of the La7 Cartapiù terrestrial pay-TV business to the Italian division of the Swedish-owned company.
AirplusTV intends to develop the current offer of live football matches from Serie A and B into a wider bouquet. “The Italian market is one of Europe’s key TV markets and the Italian operations will be one of our corner stones in our European expansion of digital terrestrial pay-TV,” said AirplusTV CEO Håkan Ramsin.
The AirplusTV founders were early investors in the Swedish DTT platform Boxer and currently own the successful Finnish operation PlusTV. Investors include Investor AB subsidiary Investor Growth Capital, Provider Venture Partners, 2TD Holding of Sweden and Constellation Ventures of the United States.