National Geographic Channels International has unveiled a series of idents shot in zero gravity. Advertising agency Brothers and Sisters filmed the sequences in total weightlessness for the upcoming Space Week.
Nat Geo’s iconic yellow border is featured alongside 20 cubes of jelly, a rack of pool balls, four balloons, two apples, several torches and four packs of M&M’s. The idents were filmed over the Nevada Desert on board a specially-adapted Boeing 727 aircraft, called G-Force One.
The plane climbed at a 45 degree angle to 10,000 metres before freefalling rapidly in what is known as a parabolic curve. The top of each curve allows 30 seconds of pure weightlessness. Every moment of 17 parabolic dives were recorded and developed into the 13 idents.
The idents launched across 166 countries on December 1.