DTT platform Boxer is branching out into IPTV. The pay-TV operator has launched on four small broadband networks around Sweden as part of its strategy to reach more households through different distribution technologies.
“We have long said that we should use multiple TV platforms, and TV over broadband is a part of this strategy,” said Per Norman, CEO of Boxer. “We will offer our services to more households because the customers see us as a well-known and reliable company with services that are easy to use.”
The IPTV package includes a bouquet of 75 channels and, via Boxer’s own portal, a TV guide and the ability to order movies on demand.