The soon-to-be-launched Czech digital channel TV Barrandov has signed an important distribution deal.
According to Digizone, it will be carried on the DTT multiplex (number 2), operated by Cesky Radiokomunikace, from its launch on January 11 next year.
This will allow the channel to reach over 5 million people, or 50% of the population, including all those living in Prague and other large cities.
TV Barrandov aims to secure an audience share of 2-3% amongst viewers aged 15+ in its first year of operation.
