PIKE, ZAKOPANE. The number of cable subscribers in Poland could fall by as much as a third following the launch of a FTA DTT platform.
The shock prediction was made by Jerzy Straszewski, the president of the Polish Chamber of Electronic Communications (PIKE), who added that those most likely to desert cable were the 1.5 million or so viewers who only receive ‘lifeline’, or ‘social’ packages.
In his view, it is important for the industry to retain these subscribers by moving them up to more comprehensive offers.
Straszewski also stressed the importance of targeting a further 1.5 million homes that do not take cable put are passed and therefore easy to connect.
Poland currently has around 4.5 million cable homes.
