The Belgian VOD iWatch, the branded service from commercial broadcaster VMMa, says it has enjoyed strong growth from the beginning of the year. In Q1, the number of requested streams rose by 61% to over 100,000 a month.
The service is available over the digital platforms of Telenet and Belgacom TV and consists of not only catch-up programming, but also so-called ‘previews’, which allow people to watch new episodes of original drama series before their first airing. These have proved to be the most popular and are available as pay-per-view or on a subscription basis.