Six Serbian national commercial TV stations are reported to have created a new association.
Known as the Association of National Commercial TV Broadcasters of Serbia, it will aim to improve media policy and legislation and generally create a more favourable environment for commercial broadcasting in the country.
The six stations in question are Avala TV, RTV B92, Kosava TV, Happy TV, Pink TV and Fox TV.
Pink TV is the market leader, claiming, according to AGB Nielsen Media Research, an audience share of 25.2% among viewers aged up to 55 in February this year.
