Wayne Dunsford has been appointed the general manager of the pre-school channel JimJam. The service, which is operated by Chello Zone, has been launched in Central and Eastern Europe and will soon be available to 6 million households in the region. Dunsford has been in the channel management business for nearly two decades and was instrumental in bringing BBC-branded channel to a global audience. He has also previously undertaken a consulting role for Showtime in the Middle East.