On January 1, the French commercial broadcaster free-to-air Europe 2 TV will switch its name to Virgin 17. The number 17 denotes the position of the channel on the DTT line-up. At the same time, Europe 2 radio will also switch its name to Virgin Radio.
The name change is a result of a licence agreement between Lagardère Active, the media division of the Lagardère Group, and Richard Branson. With the name name and brand, the broadcaster hopes to better meet the competition in the French marketplace.