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EuroNews signs Chinese programme deal

December 4, 2007 21.06 Europe/London By Robert Briel

EuroNews has announced that the channel, China Central Television (CCTV) and the European Commission have signed a Memorandum of Understanding for the broadcast in Mandarin of a EuroNews magazine package about science, space activities and technology, on CCTV’s network to a potential audience of 500 million viewers. “This agreement is the first step for a longer partnership between EuroNews and CCTV”, according to EuroNews.

The cooperation is built around the magazine on European research “Futuris”, a co-production between EuroNews and European Commission DG Research and Information Society. EuroNews will provides a package of nine magazines a month, including “Space”, co-produced with the European Space Agency, “Fly”, co-produced with Eurocontrol, the European Organization for the safety of air navigation and “Hi-Tech”.

Interestingly, the agreement concerns a programme which is apparently subsidised with European money.

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Filed Under: Newsline, TV Edited: 5 December 2007 07:28

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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