ZenithOptimedia estimates that Russia’s ad market will rise from its current world ranking of 14th to the sixth largest by 2010. It also forecasts that in the period 2007-2010 Kazakhstan (155.2%) will be the fastest growing ad market, followed by Belarus (101.8%), Serbia (101.1%), Egypt (100.1%) and Russia (90.2%). ZenithOptimedia expects global ad expenditure to grow 6.7% in 2008, as opposed to 5.3% this year, despite the credit squeeze. Year-on-year (2008 v 7), CEE will be the fastest growing region, the 17% increase being slightly more than the 16.4% in Africa/Middle East/ROW and dwarfing the 4.8% in Western Europe and 4.1% in North America.
