IBC 2007 – AMSTERDAM. Under the name Aprico.tv, Philips and system integrator eventIS are showing a new way of personalized access to audiovisual media: Personal TV Channels, which brings together broadcast TV, VOD services and TV from the Internet.
The application automatically learns the viewer’s preferences and favorite TV programmes, makes recommendations and uses the information to add new, relevant content to personal channels. It only shows the content the viewer is interested in and avoids zapping and endless browsing through an elaborate programme guide. The content can be enjoyed at any moment. Using Aprico.tv is as easy as changing channels on a regular TV, so the viewer does not need to learn anything new.
Philips will license the Aprico.tv technology to eventIS. EventIS, as system integrator, will offer the application to VOD and other service providers. “’There is never something interesting on TV’ is no longer an excuse”, said Harry Koiter, sales director at eventIS in a prepared statement. “In your personal movie channel there are always 10 movies you would actually like to see. When you return home after a week of a business trip and you zap to your favourite series channel, you continue where you left off watching. And if there is a boring part, you can easily fast forward through it.”
Frank Bistervels, senior director at Philips: “The Philips application Aprico.tv manages the entertainment explosion in a very simple way. In order to let as many consumers as possible enjoy this application, we will make it widely available to operators, hardware manufacturers and system integrators.”