Kids Co, the joint venture channel led by Sparrowhawk Media launched yesterday (September 7) across five territories. Sparrowhawk and partners DIC Entertainment (DIC) and Nelvana Enterprises have initially launched the channel in Romania, Hungary, Russia, Turkey and Poland having secured a series of deals with local cable operators. There are also plans to launch the channel in the Asia Pacific region early in 2008.
Kids Co will broadcast a full 24-hour schedule and it is anticipated that it will eventually be made available in 40 territories in Europe and Latin America.
The channel will screen a mix of live action and animation including Inspector Gadget, Strawberry Shortcake, Madeline, Dennis the Menace, Care Bears, Babar, Franklin, The Adventures of Tintin and Rolie Polie Olie.