SRG SSR idée Suisse is launching an on demand film service at the Locarno Film Festival this week. The public broadcaster is making the service available through three separate language websites: TSR, in French, SF, in German and RTSI in Italian.
The project was led through SRG SSR idée Suisse’s technical arm Swiss TXT, which commissioned the UK’s Red Bee Media to design and build the on demand service.
35 films will be available at launch, priced at between SFr1 and SFr7, payable through the PayPal system. It is intended the number of movies will soon be increased to 600.
The films have been digitised and transcoded through Red Bee Media’s Digital Hive at its Broadcast Centre in West London. Geo-IP technology is in place to ensure the films are only made available in regions where the rights are held. Once a film has been downloaded, the user has 30 days to view it, once viewing has begun the consumer has two days to finish watching the movie.