Setanta Sports has made an unexpected price reduction to satellite and DTT viewers ahead of the start of the Premiership football season on August 11. The discount of £6 for satellite viewers puts the price on par with the price previously paid by football fans for the now defunct Prem Plus – though at considerably better value for Setanta’s nine channel package.
DTT viewers receive a discount of £1 for the single available channel, but cable viewers will continue to pay the previous £15 package. The three-channel broadband package remains unchanged at £7.99.