SVT has become the latest broadcaster to make its content available on the video sharing website YouTube. The public broadcaster says the purpose of the venture is to allow more people to discover its programmes.
However, the first SVT programmes are unlikely to appear until September, allowing the broadcaster more time to clear copyright. Initially SVT has only committed to place its content on YouTube until the end of the year. It will then evaluate the response before deciding whether it should continue. SVT already makes a selection of video content available from its own website.
In recent weeks there have been announcements from a number of broadcasters all looking to shore up audiences to their linear broadcasts and seek a younger demographic. They include Euronews, France 24, NRK, the BBC and Russia Today.
