MIPTV – CANNES. MIPTV featuring MILIA has announced the highest ever attendance for its 44th edition, which ended on April 20 in Cannes. The total attendance figures for this year’s event were 13,311; a growth of 9% compared to the 12,249 professionals who attended in 2006. The number of companies attending also climbed to a record 4,532 from 104 countries representing an 8% rise on last year’s 4,192 companies from 96 countries.
MIPTV also welcomed 7% more international buyers this year. A total of 3,816 acquisition executives attended Cannes compared to 3,564 in 2006. “The continued success of MIPTV featuring MILIA reflects the growing importance of content for the audiovisual industry,” said Paul Johnson, director of the television division for Reed MIDEM in a prepared statement. “Of particular note was the strengthened participation of Asian countries, new technology companies and the mobile and advertising sectors.”
The four-day conference programme entitled Capture Innovation staged 45 panels with over 150 speakers. Six industry leaders gave keynote presentations in which they put forward their views on the future of media. Speakers included Gerhard Zeiler, CEO of RTL Group; Jana Bennett and Ashley Highfield of the BBC and Philip Rosedale, founder of 3D online digital world phenomenon Second Life.
The second edition of Content 360, a competition to commission innovative, interactive content and applications for mobile and broadband, chose no less that eight winners to share the €100,000 prize that will go towards the development of their individual projects.