Joost today announced that it has signed 31 companies from around the world as advertising launch partners. “The industry response to Joost has been overwhelming, as is evidenced by the calibre of our launch partners,” said Nick Loria, senior vice president of global advertising, Joost in a prepared statement. “Online video distribution is becoming an increasingly competitive medium for advertisers, and Joost delivers a distinct environment: the ability to micro-target audiences with new and unique ads during professionally-produced programming.”
Joost has worked with more than twenty media and brand agencies to develop meaningful advertising campaigns for their clients. Additionally, through a partnership with Frank N. Magid Associates, Joost will measure user consumption habits and advertising efficacy, including ad awareness, receptivity, engagement, brand enhancement and intent-to-purchase, for launch partners.
“Joost has attracted partners from every major brand category because we offer an advertising platform that is similar to TV, with high-quality programming; and we’re providing unparalleled user statistics and insights, as well as an unmatched level of interactivity, targetability and measurability,” said David Clark, executive vice president of global advertising, Joost. “Our launch partners and their creative teams are a tremendous asset for Joost, as we work together to create inventive ads that allow them to reach and interact with consumers in new and compelling ways.”
Creative executions, which will be added to Joost on an ongoing basis, include both conventional advertising units, similar to those found on TV and the Internet, such as stills, spots, overlays and widgets; and innovative types of advertising, such as branded entertainment and channel sponsorship and promotion. Users will be able to learn more about the advertised brands by clicking through the interface.
Joost advertising launch partners include:
The Coca-Cola Company, HP, Intel, Nike
General Motors Europe with Opel and Vauxhall brands; IBM; L’Oréal Paris; Nokia Nseries; Procter & Gamble (Hugo Boss Fragrances); Unilever’s Magnum Ice Creams; Vodafone; and Warner Bros.
Electronic Arts; Esurance; Garnier Fructis; Kraft; Lionsgate; Microsoft Corp.; Motorola Inc.; Nestlé Purina PetCare; Procter & Gamble; Sony Electronics, Inc.; Taco Bell Corp.; United Airlines; US Army; Visa; and the Wm. Wrigley Jr. Company