According to a local report, MTV plans to launch a localised channel in the Czech Republic in 2008. Although MTV introduced its first localised service in Central and Eastern Europe in Russia and now also has ones operating in Poland, the former Yugoslav Federation (MTV Adria) and Baltic Republics, with one likely to follow in Ukraine later this year, establishing a presence in the Czech Republic will not prove easy. In a market dominated by the commercial stations TV Nova and Prima TV and public broadcaster CT, the music channel TV Ocko, which is owned by the German company Mafra, has already carved out a lucrative niche for itself. (CD)
