Homeshopping channel Ideal Shopping Direct has renewed its Freeview DTT contract and extended its cable distribution across the Virgin Media network. Carriage on the DTT network has been extended through until 2018. Ideal was previously only available to former NTL customers, but February’s agreement takes in the Telewest part of the network.
Announcing its 2006 financial results the company recorded pre-tax profits of £6.1 million. Ideal has successfully developed its Create and Craft brand, but last year shut its Jewellery Vault channel.