Data produced by Gemius/PBI for Wirtualne Media shows that in May the SVOD service had nearly 743,00 real users and 12.47 million opens. The average usage time was 11 minutes and seven seconds, with its reach at 2.71%.
Wirtualne Media notes that in the year to May 2017 Netflix saw its reach increase over five-fold and opens by 16 times, while its usage time doubled. Its performance has been helped by the introduction of localisation last autumn.
It will also be further helped by the fifth season of House of Cards, which began airing on May 30.