The DVB-T2 platform launched in Germany on March 29, 2017 attracts viewers from other transmission infrastructures to digital terrestrial broadcasting (DTT).
4.6% of the households currently using cable, satellite or IPTV firmly plan to change to DVB-T2. Further 18.7% consider the move, but haven’t decided yet. Based on the total number of TV households in Germany, this amounts to a changeover potential of almost 1.9 million households for DTT.
This is the result of a survey Value_A Marketing Intelligence conducted among 2,000 households for German industry association gfu Consumer & Home Electronics in May 2017.
Most households want to stay with DVB-T2 when the commercial channel platform Freenet TV moves from the free-of-charge to the fee-based stage on July 1, 2017. More than half of DVB-T2 households (50.6%) don’t want to move to other transmission infrastructures when this happens with further 35.1% still being undecided.
Less than 15% of DVB-T2 households have already decided to turn their back at DTT when reception of the commercial channels starts to cost money: 7.8% want to move to cable TV, 3.9% to DTH satellite reception and 2.6% to IPTV.