The manufacturing joint venture, Toshiba El-Araby Visual Products, is a company that was created in 2011 as a partnership between Toshiba Corporation and El-Araby, with a localised manufacture and supply base of TVs. This union has strengthened the JV’s ability to provide products that meet regional market requirements and that offer products at competitive prices. The group now wants to reinforce their presence in the TV business and gain a competitive advantage with a partner like Foxxum on their side, who will take care of the whole smart TV strategy.
Foxxum’s Smart TV App Store will be pre-integrated on the brand Toshiba for the next 5 years. This represents an additional reach for Foxxum’s already existing content partners in the Foxxum TV Store.
“We are confident that this partnership with Foxxum will further elevate our capabilities to supply quality products that truly respond to content demands of end users in our markets. The Smart TV Solutions deployed on our brands reflect a dynamic and successful cooperation”, said Mohamed A. Attia, deputy general manager of Toshiba El Araby Visual Products.
“The pre-integration of the Foxxum’s Smart TV App Store on Toshiba devices will allow us to supply our TVs with up-to-date innovative solutions. Foxxum’s expertise in the Smart TV business and its ability to quickly and flexibly react to our needs and expectations have convinced us that they are the right partner to success in the Smart TV industry,” commented Rihito Sato, managing director at Toshiba El Araby Visual & Appliances Marketing Company.
Ronny Lutzi, Chief Executive Officer at Foxxum, says: “We are very proud of being the Smart TV Solution provider of one of the biggest TV manufacturer of the MENA and Gulf region. Our engineers, designers and ontent managers are putting all their efforts to provide a customizable TV Store that matches Toshiba’s quality standards perfectly”.